Welike — K-beauty launch platform for US TikTok Shop

Welike is a managed platform that helps K-beauty brands launch and sell on US TikTok Shop without a US entity, US logistics, or a local team. Brands send the product; Welike acts as the Merchant of Record and runs creator matching, affiliate (Target) collaborations, sample fulfillment, content compliance review (FTC #ad, FDA/MoCRA), commission and payouts, and analytics — so new products clear the early no-reviews, no-content barrier.

What we do

• Creator matching & invitation for US TikTok Shop
• Affiliate Target Collaborations — invite creators, set commission, send free samples
• Sample fulfillment and delivery tracking
• Content compliance review (FTC #ad disclosure, FDA/MoCRA cosmetic claims)
• Transparent per-campaign flat fees, commission, and payouts
• Shop performance and market-trend analytics

Frequently asked questions

Can I sell on US TikTok Shop without a US entity?

Yes. Welike's US TikTok Shop acts as the Merchant of Record, handling seller registration, settlement, tax, and creator payouts. Brands work in Korean and do not need to set up a US entity or US logistics of their own.

How does Welike work?

You set the product, target, and budget. Welike matches and invites the US creators with the highest value per dollar within that budget, then handles free samples, content compliance review, and settlement of production fees and commission.

How is US cosmetics regulation (MoCRA/FDA) handled?

MoCRA/FDA is the biggest barrier to entering the US, and Welike clears it with you during onboarding. Creator content is also reviewed for FTC #ad disclosure and FDA/MoCRA cosmetic claims before it goes live.

Company

Welike is operated by Milestone Innovation Labs Inc. (United States) — the Merchant of Record and TikTok Shop seller — and 주식회사 위라이크 (Korea). Delaware corporation No. 2493357.

Contact: manager@welike.show · About · Privacy · Terms